Marketing VP Kanika quits Snapdeal to join a consulting firm

Snapdeal's marketing vice president Kanika Kalra who spearheaded the e-commerce firm's 'Unbox Zindagi' brand change campaign has quit to join consulting firm McKinsey & Company.

Kalra, a seasoned global marketing professional was hired by Snapdeal in 2016 from Unilever.

While Kalra confirmed that she is now an employee at McKinsey & Co, she declined to



comment on her immediate role. Snapdeal did not respond to an email.

According to a person privy to the development, Kalra will be helping clients in designing marketing campaigns at McKinsey & Co., which she joined in December.

Kalra's exit comes at a time when Snapdeal is trying to get back on its feet in the market after facing a turbulent year.