Apple unveils iPhone 14 series

Cupertino (California): Apple on Wednesday launched the new iPhone 14 series with four models — iPhone 14, 14 Plus, 14 Pro and 14 Pro Max — that starts from Rs 79,900. Customers in India can get the 6.1-inch iPhone 14 for Rs 79,900 and the 6.7-inch iPhone 14 Plus for Rs 89,900.

They will be able to pre-order iPhone 14 and iPhone 14 Plus beginning September 9, with iPhone 14 availability beginning September 16 and iPhone 14 Plus beginning October 7. Customers can get iPhone 14 Pro for Rs 129,900 and iPhone 14 Pro Max for Rs 139,900 (starting prices).

iPhone 14 Pro and iPhone 14 Pro Max will be available in deep purple, silver, gold, and space black in 128GB, 256GB, 512GB, and 1TB storage capacities.

The Pro models feature the Always-On display, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island.

Powered by A16 Bionic, the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP Main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that dramatically improves low-light photos.

iPhone 14 Pro and iPhone 14 Pro Max will be available in four gorgeous new finishes: deep purple, silver, gold, and space black. Pre-orders begin September 9 with availability beginning September 16.

Available in 6.1-inch and 6.7-inch sizes,1 both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone, enabled by a new 1Hz refresh rate and multiple power-efficient technologies.

The Dynamic Island enables new ways to interact with iPhone, featuring a design that blends the line between hardware and software, adapting in real time to show important alerts, notifications, and activities. With the introduction of the Dynamic Island, the TrueDepth camera has been redesigned to take up less of the display area.

The A16 Bionic chip in iPhone 14 Pro and iPhone 14 Pro Max is generations ahead of the competition, and unlocks unparalleled experiences like the Dynamic Island, powers all-day battery life, and delivers impressive computational photography capabilities.

“With the new, larger 6.7-inch display on iPhone 14 Plus, users can enjoy more content onscreen when browsing the web and even more



text,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“Both phones have a powerful new Main camera with a huge leap in low-light performance, advanced connectivity capabilities with 5G and eSIM, and the incredible performance of A15 Bionic, which helps enable even better battery life. All of this, tightly integrated with iOS 16, makes iPhone more essential than ever,” he added.

The phones have the A15 Bionic chip with a 5-core GPU, which offers incredible performance and efficiency for demanding workloads, and is designed with privacy and security built in. iPhone 14 and iPhone 14 Plus will be available in midnight, blue, starlight, purple, and (PRODUCT)RED1 finishes.

Both models have an updated internal design for better thermal performance, Super Retina XDR displays with OLED technology that supports 1200 nits of peak HDR brightness and Dolby Vision.

iPhone 14 and iPhone 14 Plus also feature the durable Ceramic Shield front cover — exclusive to iPhone and tougher than any other smartphone glass.

iPhone 14 and iPhone 14 Plus have a new 12MP Main camera featuring a larger sensor and larger pixels, a new front TrueDepth camera, the Ultra Wide camera to capture more of a scene, and Photonic Engine for a giant leap in low-light performance.

With a new dual-core accelerometer capable of detecting G-force measurements of up to 256Gs and a new high dynamic range gyroscope, aCrash Detection’ on iPhone can now detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone.

The iPhone 14 lineup also introduces Emergency SOS via satellite, which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage.

Emergency SOS via satellite will be available to users in the US and Canada in November, and the service will be free for two years, said the company.

iPhone 14 and iPhone 14 Plus feature iOS 16, offering a reimagined Lock Screen along with new communication, sharing, and intelligence features that together change the way users experience iPhone.

iOS 16 will be available as a free software update on September 12.