Baba Ramdev launched Swadeshi Samriddhi SIM cards in alliance with BSNL

After becoming India's most trusted Fast Moving Consumer Goods brand, Yoga guru Baba Ramdev's Patanjali on Sunday entered the telecom sector. 

At an event, Baba Ramdev launched Swadeshi Samriddhi SIM cards, in alliance with Bharat Sanchar Nigam Limited. Initially, only the employees and office bearers of Patanjali will be able to avail the benefits of the SIM card. 

After its full-fledged launch, people will get discount of 10 per cent on Patanjali products with this card. 

Just with the recharge of Rs 144, one would be able to make unlimited calls across the country, get 2 GB data pack and send 100 SMSs. Speaking on the occasion, Ramdev said government-owned BSNL is a 'Swadeshi network' and the motive of both Patanjali and BSNL is the welfare of the country. 

"There are five lakh counters of BSNL and from there people can soon get Patanjali swadeshi-samradhi card," Ramdev said. 

It has introduced special plans for employees of Baba Ramdev's Patanjali company, as well as



employees of associated organisations such Bharat Swabhiman Nyas, Patanjali Yog Samti, Mahila Prakostha, Yuva Bharat, Patanjali Kisan Seva, and Swadeshi Samriddhi card holders. The new plans - Rs. 144, Rs. 792, and Rs. 1,584 - all offer 2GB of data per day, unlimited voice calls, and more, with different validity periods.

The plans were detailed by BSNL on its Twitter handle, which added the plans can be activated at its counters alongside the requisite identification. The Rs. 144 plan, it offers unlimited voice calls across India (except Mumbai and Delhi circles). It provides 2GB of data and 100 SMS messages for a validity period of 30 days.

Meanwhile, the Rs. 792 and Rs. 1,584 BSNL plans also offer similar benefits but with a validity period of 180 days and 365 days respectively.

Coming to other 2GB data per day offers, Airtel recently launched a recharge pack worth Rs. 449 that offers 140GB of 3G/ 4G data for a period of 70 days. Reliance Jio, on the other hand, offers 2GB of high-speed 4G per day data for a period of 84 days under its Rs. 448 plan.