Govt launches 'Main Bhi Digital 3.0' campaign for street vendors

New Delhi: Ministry of Housing and Urban Affairs in collaboration with the Ministry of Electronics and Information Technology launched the pilot drive ‘Main Bhi Digital 3.0’ – A special Campaign for Digital Onboarding and Training for street vendors under PM SVANidhi scheme across 223 cities in the country. It was jointly launched by Housing and Urban Affairs Secretary Durga Shanker Mishra and Electronics and IT Secretary Ajay Prakash Sawhney in a virtual event. 

The drive is in line with Prime Minister Narendra Modi’s vision of Sabka Saath Sabka Vikas.

The BharatPe, Mswipe, PhonePe, Paytm, Aceware are participating in this drive to issue UPI IDs, QR code and provide digital training. Digital Payment Aggregators will handhold the street vendors to bring about enhanced



adoption of digital transactions and behaviour change. 

To promote digital transactions instruction has been issued to the Lending Institutions to handover a durable QR Code and train the beneficiaries for conducting digital receipt and payment transactions within a week of disbursement.

So far, 45.5 lakh applications have been received. Out of these, 27.2 lakh loans have been sanctioned and 24.6 lakh loans have been disbursed. The amount disbursed so far is 2 thousand 4 hundred 44 crore rupees. More than 70 thousand 448 street vendors have repaid their first loan tranche. Out of 22.41 lakh digitally on-boarded street vendors, 7.24 lakh street vendors are digitally active and have recorded 5.92 Crore number of digital transactions.