Malaysia's MooCow to enter India in March 2018

New Delhi: Malaysian yogurt brand MooCow will be available in India starting March, offering ice-creams, frozen yogurt and yogurt drinks.

MooCow is entering India in partnership with FranGlobal, the overseas arm of franchise solutions company Franchise India Holdings Ltd. FranGlobal will be the master franchise of MooCow in India and will initially invest $200,000 in marketing and advertising the brand in the country.

With a plan to open 100 stores each (some of which will be franchised) in the top 10 cities over the next five



years, MooCow will explore three retail formats—700-1,000 sq. ft  flagship outlets, smaller 500 sq. ft outlets and kiosks.

“These will be dairy-heavy products. We will be setting up production units in mega metro and metro cities. Overall, Rs100-200 crore will be invested in the store openings,” said Venus Barak, chief executive officer of FranGlobal.

Launched in 2010, MooCow has operations in Malaysia and China. The company also plans to enter  Indonesia and Vietnam and expand its presence in China.