Ola inks partnership with Microsoft for enhanced passenger experience

Ola inks partnership with Microsoft for enhanced passenger experience

App-based transport aggregator Ola on Tuesday announced its strategic partnership with Microsoft, thereby choosing the latter as its preferred cloud provider.

With Microsoft Azure powering Ola Play, the company's connected car platform aims to transform driver and passenger experiences with vehicle diagnostics, improved in-car productivity, advanced navigation, predictive maintenance of vehicles and more.

Both companies will collaborate to take this platform to car manufacturers globally, to integrate with vehicle systems.

Under this deal, Ola Play will leverage Microsoft AI and IoT to enhance driver experiences with telematics and navigation guidance; passenger experiences with cloud-based infotainment and productivity; and provide auto manufacturers with custom digital experiences for their customers.

Ola Play customers will be able to use productivity tools such as Office 365 and Skype for Business, as well as voice-assisted controls built using Microsoft Cognitive Services and bot framework, in-car during their rides.

The advanced telematics platform will transform the car into a high-performing, intelligent vehicle, capable of assessing fuel efficiency, engine performance, and driver performance.

However, it will also enable smarter navigation and predict breakdowns, enhancing safety and security while creating new business models and



opportunities.

"Today's car is quickly becoming the ultimate computing device and together with Ola, we're focused on providing more intelligent, connected and productive experiences to our customers. The combination of Microsoft Azure, Office 365 and our AI platform with Ola Play will deliver new customer experiences and business opportunities across the automotive ecosystem," said Microsoft CEO, Satya Nadella who is on an official visit to India.

"Globally, the auto industry is experiencing a seismic shift as the definition of automobiles is increasingly changing from gas-powered vehicles to technology-packed, connected devices. With Ola Play, we have already set the tone for connected vehicles in India; together with Microsoft, we can make the new platform available to a larger, global audience and unlock futuristic experiences for customers worldwide," added co-founder and CEO Ola, Bhavish Aggarwal.

The platform is designed to continually collect, analyse, and learn from high volumes of data and user behaviour. This will allow for customised offerings to shape the nature of services and business models, such as usage-based insurance, amongst others.

Microsoft and Ola also plan to build superior safety features and advanced driver assistance services, as well.

With advanced telematics, productivity tools and intelligent cloud integrations as part of this partnership, Ola and Microsoft are together building the future of connected vehicles.