Commerce and Industry Minister Piyush Goyal has unveiled the digital version of the One District-One Product (ODOP) gift catalogue during the Export Promotion Councils and Industry Associations meeting at Vanijya Bhawan, New Delhi.
On the occasion, Mr Goyal highlighted the ways in which the ODOP gift catalogue is a step towards realizing the potential of all districts in the country and will give global recognition to the country’s diverse indigenous products. He urged all the line ministries, Industry Association, and Export
Promotion Councils to utilize products from the catalogue for encouragement to designs and branding.
The Minister said that utilizing products from the catalogue will promote a brand image for local products in the international market. He said it is boosting Prime Minister Narendra Modi's vision of 'Make in India' and 'Make for World'. The ODOP gift catalogue includes a wide range of products like Fragrances and Oils, Indian Spirits, Home Decor products, Fabrics, and Silks and Shawls.