With #DettolSalutes campaign, Reckitt replaces logo with Covid-19 stories

It has also launched a platform for people from across India to share stories and acknowledge Covid protectors in their midst by creating customised virtual packs

The second wave of Covid-19, not only saw citizens helping each other, brands too played an important role in providing aid. And now it’s time to acknowledge those efforts. In its attempt to do so, Dettol, the germ protection brand from Reckitt, has launched its new campaign #DettolSalutes to pay a tribute to the unsung protectors of the Covid pandemic who have extended their support to people during these times. As part of the campaign, the brand has replaced its logo with an image of a Covid protector along with the protector’s



inspiring story on its liquid handwash packs. “During the second wave, the hope as a feeling had gotten subdued. It was replaced by panic, fear and a sense of hopelessness. We realised that the positive actions or support of others around us has given people hope and decided to tell these stories,” Dilen Gandhi, regional marketing director, South Asia – Health and Nutrition, Reckitt told BrandWagon Online. The company has partnered with Better India to curate stories of individuals from across India – ranging from metros to smaller cities, from seniors to the youth and covering all regions.

The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India.