Xiaomi leads India smartphone market in 2018

New Delhi: Chinese brand Xiaomi with 28.9 per cent market share led the Indian smartphone market in 2018, followed by South Korean brand Samsung at 22.4 per cent and Vivo at 10 per cent, an International Data Corporation (IDC) report said on Tuesday.

“The premium end of the market outgrew all other price segments in 2018 with 43.9 per cent Year-on-Year (YoY) growth — OnePlus emerged as the leader in the price segment range $500-$700 and in the super premium segment and Samsung surpassed Apple for the top position with its Galaxy S9 series,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

“Shipments form Xiaomi, Asus, OnePlus and more grew online channels resulted by 47.3 per cent YoY in Q4, but the offline channel was unable to keep pace with the deep discounts and go-to-market initiatives from the e-tailers almost throughout the year,” Joshi added.

The overall smartphone average selling price remained flat in 2018 at $158, with high shipments in the mass segment of $100-$200 — which accounted for more than half of the smartphone market in India.

Xiaomi, Samsung, Vivo, Realme and OPPO emerged as the top five smartphone vendors in terms of market share in Q4 2018 in India.