Digital selection process of KBC season 12 records 42% jump in participation

SonyLIV witnessed a 42 per cent jump in participation in the first-ever digital selection process for Kaun Banega Crorepati. The channel has registered more than 3.1 crore initial audition entries.

Kaun Banega Crorepati 12 selection process has seen



unprecedented participation compared to previous years. 

The auditions were conducted digitally on a single day via the SonyLIV app this season. These auditions saw more than 12,000 participants, which is four times the participation compared to last season.