Multiplex association appeals government to reopen cinemas, says jobs are at stake

Appealing to the government to allow theatres to reopen “on an urgent basis”, the Multiplex Association of India on Tuesday said the movie exhibition sector that provides employment to lakhs of people had lost an estimated Rs 9,000 crore in the last six months.

The cinema body, which represents all the multiplex chains, including, PVR, INOX and Cinepolis, said the sector directly employs more than two lakh people and provides employment to lakhs indirectly.

Describing movies as the “soft power of India” and cinemas the main form of entertainment for millions of Indians, the association said close to 10,000 cinema screens across the country had been shut for close to six months. The movie exhibition sector has suffered financially and is now



staring at job losses unless the government allows theatres to reopen, it said.

The appeal, with the hashtag UnlockCinemaSaveJobs, was published as full page advertisements in some newspapers and also posted on Twitter.

“Due to countrywide lockdown, the cinema exhibition industry has run into an extremely adverse and hostile situation; it was the first sector to be shut down and the last sector to reopen.”

“Given the dire economic impact of the epidemic on our sector and livelihoods of people we sincerely urge the government of India to allow reopening of cinemas on an urgent basis,” the statement said, estimating that the sector had suffered a monthly loss of Rs 1,500 crore in the last six months, amounting to Rs 9,000 crore.