Shah Rukh Khan is a marketing genius: Aaryan Khan

Shah Rukh Khan's son Aryan Khan is soon going to make his directorial debut through the web show 'Stardom'. Aryan is already the owner of his luxury streetwear and alcohol brand D'Ayavol X. Let us tell you that Shah Rukh is also the co-founder of D'Ayavol X. Talking about his father, Aryan Khan said that his father has the smartest marketing brain.

In the interview with L’Officiel Arabia, Aryan Khan said, "Probably my father has the most clever marketing brain. Being deeply connected to the audience, he is a global fashion trendsetter." He revealed that his father is unbalanced and always keeps advising him.



Aryan Khan further explained how Shah Rukh shaped his mindset. He said that his father's primary profession is acting, but his diversification into other fields including sports, VFX, film or television production is what sets him apart.

26-year-old Aryan Khan said that even though Shah Rukh gave importance to acting. He played all the characters with dedication and passion. The star kid said, "Give 100 per cent in whatever you do. No matter how big or small it is and this is what my father has instilled in me. As an entrepreneur and a fashion innovator, I aspire to be rigorous and meticulous about everything."