India to launch ‘Bharat Pavilion’ at WAVES 2025

As the world gathers for WAVES 2025 from May 1-4, 2025, the World Audio Visual and Entertainment Summit in Mumbai, India, will proudly unveil the Bharat Pavilion, a vibrant tribute to the country’s profound legacy of storytelling and its growing influence in the global media and entertainment landscape.

Guided by the theme “Kala to Code”, the Pavilion will celebrate India’s spirit of Vasudhaiva Kutumbakam – the world is one family – and showcase how the country’s artistic traditions have long been a beacon of creativity, harmony and cultural diplomacy.

Rooted in legacy and driven by innovation, India



now looks to the future, ready to lead the world in storytelling, technology and transformative cultural exchange.

At the core of the Bharat Pavilion are four immersive zones that will take visitors through the continuum of Indian storytelling traditions:

Shruti – spotlighting oral traditions, from Vedic chants and folk ballads to classical music, radio and the spoken word.

Kriti – highlighting written legacies, tracing the journey from cave engravings and palm-leaf manuscripts to the evolution of print media, literature and modern publishing.