BCCI announces Mastercard as the new title rights holders, replacing Paytm for international and domestic matches

The Board of Control for Cricket in India on Monday, September 5 announced Mastercard as the new title rights holders, replacing Paytm. The digital payments platform's 7-year association with the Indian cricket board has come to an end.

Notably, Paytm, according to reports, had requested the BCCI to reassign sponsorship, which was valid until the end of the 2023 season, to Mastercard, for whom former India captain MS Dhoni has been brand ambassador over the last 4 years.

"During this association, Mastercard will be the title sponsor for all international matches (both women and men) held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI



as also all junior cricket (Under 19 and Under 23) matches held in India," the BCCI said in a statement.

Mastercard has been associated with marquee sporting properties like the UEFA Champions League and Australian Open and French Open.

Speaking about the association with the BCCI, the Indian cricket board president said on Monday that the governing body values Mastercard's support in helping grow Indian cricket.

"The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone towards making India a strong international side.