Disney Star signed a licensing agreement with Zee, allowing the latter to broadcast all ICC men's and U-19 events for the 2024-2027 cycle.
Disney Star won the TV and digital rights to both men’s and women’s global events through to the end of 2027. They emerged winners at the bidding table last week after staving off a strong challenge from Viacom
18, Sony Sports, and Zee.
The current ICC rights holders had made the winning bid of around USD 3 billion to secure the rights for the Indian market last week.
According to the deal, Zee can broadcast ICC men's events, including the 2024 and 2026 ICC Men's T20 World Cup, the 2025 Champions Trophy, and the ODI World Cup in 2027.