IDFC First Bank Limited comes on board as BCCI's new title sponsor

The Indian cricket board (BCCI) on Friday, August 25 announced IDFC First Bank Limited as their title sponsor for all international, domestic and junior cricket matches played at home. The association between the richest cricket board and IDFC First will get underway from the 3-match ODi series against Australia from September 17 which will be the last leg of preparation for the men's cricket ahead of ODI World Cup 2023 at home.

IDFC First will replace Mastercard, which took over the title rights from Paytm in September 2022. The contract of IDFC First as India's title sponsor will run for a period of 3 years, according to reports.

Pursuant to the tender process, the BCCI is pleased to announce that IDFC First Bank Limited was the successful bidder with respect to the ITT process (subject to definitive documentation and other formalities being completed), the BCCI said in a press release.

During this association, IDFC First will be the Title Sponsor for all international matches (both women and men), domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI as also all junior cricket (Under 19 and Under 23) matches, held in India.

Speaking on the new deal, BCCI president Roger Binny said: “We are pleased to welcome IDFC First as the title sponsor for all our home matches. Their commitment and vision resonate with cricket's



spirit, and we look forward to a successful collaboration that benefits the game and its dedicated fans."

BCCI secretary Jay Shah said it's a new chapter Indian cricket.

“A new chapter begins in Indian cricket as IDFC First takes the centre stage as the title sponsor for BCCI's home matches. Together, we are excited to co-create an unforgettable journey for fans, players, and all stakeholders involved. We have found a partner who shares our passion for excellence and innovation. With their support as the title sponsor, we are set to redefine cricket experiences and further enhance the growth of our great game.”

Mr. Madhivanan Balakrishnan, ED & COO, IDFC FIRST Bank said, “This partnership between IDFC FIRST Bank and the BCCI brings together two strong brands with a shared commitment to provide exemplary experiences to billions of fans. We are delighted to be the Title Sponsor for all international cricket matches played in India and all domestic tournaments, for the next 3 years. As a firm believer in the unifying power of sports, this collaboration perfectly aligns with our ambition to connect with Indians across the length and breadth of the country. This partnership is an important milestone in IDFC FIRST Bank’s journey towards creating a world class bank.”

India men's team will next be in action at the Asia Cup, starting August 30.