The world-famous Basohli Painting from Kathua district of Jammu division has received the Geographical Indication (GI) Tag.
Basohli painting is the first independent GI tag from the Jammu region. The process for GI Tagging of these products was started by NABARD in consultation and support from the Department of Handicrafts and Handloom in December 2020. The GI tags have now finally been granted to these products after a long legal process. The product from the UT of J&K is included in the list of 33 products that received the GI tag on 31 March 2023.
This
is the first time in the history of GI that Jammu region got GI tag for handicrafts. Earlier GI tags were given to Kashmir handicrafts. This will prevent unauthorized use of these registered Geographical Indication goods by third parties, will boost exports and promote their brands at an international level, thereby promoting economic prosperity of producers and related stakeholders including contribution to GDP of the country. Now, only an authorized user has the exclusive rights to use the Geographical Indication in relation to these products.