'Big Boss' joins L&T Metro Rail campaign

Star Maa and L&T Metro Rail Hyderabad Limited on Saturday launched a campaign, ‘Bigg Boss is Watching You’, through Telugu entertainment show ‘Bigg Boss’. 

The civic sense campaign has been executed in all 48 metro stations covering concourse, platform level and retail space. Special jingles with similar messaging were played in all metro stations. The campaign planned for entire ‘Bigg Boss’ season will enable all metro commuters to be aware of do’s and don’ts at metro



rail and stations.

Speaking to mediapersons, Akkineni Nagarjuna said this was a perfect combination of entertainment plus important messages to society and a platform for creating awareness on civic sense using ‘Bigg Boss’.

Alok Jain, Business Head, Star Maa Network said it was exciting to partner Metro Rail in an interesting innovation which shares messages on usage of metro rail property with the theme of ‘Bigg Boss’.