Hyderabad has always been a city steeped in aromatic history. Lined up on the circular arms of Moazzam Jahi Market’s arcades or peppered in and around the kamans of Charminar, traditional attar shops are a common sight in the city. These shops are a vibrant testament to the city’s rich perfume heritage, serving
generation after generation.
However, as consumers continue to be captivated by the allure of luxury brands, these storied walls are witnessing a revolution. Local perfumers are now stepping up to skillfully recreate high-end perfumes, allowing customers to indulge without the premium price tag.