Jewellery brand Indriya opens its first store in Hyderabad

Indriya, the jewellery brand from Aditya Birla Group, marks a significant milestone in its national journey, with its expansion into South India, debuting in Hyderabad. With plans to open more stores in Hyderabad and across the region, this move aligns with the brand’s ambitious goal of establishing 100 stores nationwide by



FY26.

Located in Kondapur, the Hyderabad store offers an immersive and personalized jewellery shopping experience. Designed with elegance and sophistication, it features a dedicated kaarigari room that brings Indriya’s signature blend of artistry and innovation to a new audience, a press release said.