OPPO sets up specialised camera innovation lab in Hyderabad

Global smartphone maker OPPO that set up its research and development (R&D) centre in Hyderabad has announced setting up of a specialised lab for camera innovation at the centre. The lab is designed to develop localised features, camera solutions using artificial intelligence (AI) and focus on developing imaging software for a better user experience.

The camera lab will focus on building new solutions to resolve issues such as night videography, different surrounding light and light temperatures, and more. The lab will also lead innovation for other countries, including Middle East Asia, South Asia, Africa, Japan, and Europe.

OPPO is determined to push AI capabilities to bring high-end videography innovation to the users. From using AI Algorithms, developing AI facial reconstruction technology to enhancing the application of beauty solutions, all imaging effects will be specifically designed and tuned for the Indian skin tones. These innovations are designed to provide localised solutions in India for the world.



Further, the lab will also work towards developing solutions for video, still photography, and research on Full Dimension Fusion (FDF) Portrait Video System technology.

Tasleem Arif, V-P and head, R&D OPPO India said, “Imaging technology has always been a focal point of OPPO India R&D. With this lab set-up, while we work towards elevating the overall camera experience for our users, our focus is on localisation of global solutions and developing new solutions which can be globalized. What we will be developing in the India Camera lab will end up in the hands of millions of OPPO users across the globe.”

The lab is dedicated to testing phone cameras in different artificially set scenes and analysing data produced from those samples. Equipped with specialized machines to test various light sources, with different photography/videography scenarios, the lab is aimed at improving the complete performance of the smartphone by bringing more optimizations to the camera technology.