Coca-Cola struggles as Midle East conflict boosts demand for Chat Cola

Order a Coke to wash down some hummus in the Israeli-occupied West Bank these days and chances are the waiter will shake his head disapprovingly — or worse, mutter “shame, shame” in Arabic — before suggesting the popular local alternative: a can of Chat Cola.

Chat Cola — its red tin and sweeping white script bearing remarkable resemblance to the iconic American soft drink’s logo — has seen its products explode in popularity across the



occupied West Bank in the past year as Palestinian consumers, angry at America’s steadfast support for Israel in its war against Hamas in Gaza, protest with their pocketbooks.

“No one wants to be caught drinking Coke,” said Mad Asaad, 21, a worker at the bakery-cafe chain Croissant House in the West Bank city of Ramallah, which stopped selling Coke after the war erupted. “Everyone drinks Chat now. It’s sending a message.”