Meet Sama 2.0, world’s first-ever AI digital human cabin crew

In a groundbreaking move, Qatar Airways, the national carrier of the State of Qatar, recently unveiled Sama 2.0, the world’s first-ever artificial intelligence (AI)-powered digital human cabin crew at ITB Berlin 2024.This development marks Qatar Airways as the pioneer in



utilizing artificial intelligence to enhance passenger experiences with personalized travel solutions.

Sama, meaning ‘sky’ in Arabic, comes with a backstory of a childhood in Doha and specialized training as a flight attendant for Qatar Airways.