Mexico relaunches ‘Made in Mexico’ brand as US tariffs loom

Mexico has relaunched its “Made in Mexico” brand campaign, in response to US President Donald Trump’s announcement of a 25 percent tariff on Mexican imports. The campaign is aimed at boosting national production of Mexico and mitigating the economic impact of the tariffs. 

The campaign was unveiled by Mexican Economy Minister Marcelo Ebrard recently, after the brand and its usage guidelines were published in the Government Gazette. Speaking on the occasion, Mr Ebrard emphasized that the initiative is about uniting the country and facing challenges head-on.

This campaign is a key part of Plan Mexico, introduced in mid-January, which serves as a roadmap to help the



nation navigate global trade uncertainties. The plan is designed to ensure Mexico remains competitive and unified in a rapidly shifting global economy.

Meanwhile, Mexico is engaged in trade talks with the US on various issues, including tariffs, immigration, and security, in hopes of preventing the 25 per cent tariffs from taking effect in March. On 1st of February, US President Trump signed executive orders imposing the tariffs on imports from Canada and Mexico and a 10 per cent tariff increase on imports from China. Though the tariffs were temporarily paused for Canada and Mexico to allow for negotiations, the situation remains uncertain.