New Dubai Fitness Challenge 2018 mobile app launched

Dubai Fitness Challenge (DFC) has officially released its latest mobile application to power the initiative for its second consecutive year from October 26 to November 24, 2018.

Registrations have now been fully enabled on the Dubai Fitness App for everyone over 13 years - regardless of fitness level or abilities - opening up a full 30-day action packed calendar of fitness events, classes and activities to all participants.

Aiming to hit one million registered participants for the 2018 edition, people need to just commit to a minimum of 30 minutes of daily activity for 30 days as part of the challenge and get moving to take Dubai a step closer to becoming the most active city in the world.

The Dubai Fitness App will be the digital pulse at the heart of all the action, serving as the essential fitness companion for all participants with a host of features designed to make it even easier to maintain momentum, stay motivated, inspire others. In addition, users can also enjoy the exciting deals and promotions across a wide range of retail, sports and fitness providers and eateries.

The App will feature a full schedule of events, classes and activities during the Dubai Fitness Challenge including two unmissable signature programmes - the opening and closing weekend fitness carnivals - five exciting and diverse themed fitness villages and over 4,000 free classes at more than 250 locations across the city.

Fitness enthusiasts will be able to sync the Dubai Fitness App with other top fitness apps such as Fitbit, Strava and Apple Health, while those seeking to broaden their outreach to the city's fitness community can join and create networks via dedicated social fitness groups, follow their friends and



share their own progress.

All registered participants will be able to record their activity using the GPS tracking function or manually log and record their workout using an exhaustive list ranging from boxing, yoga and HIIT/Circuit training to Zumba, biking, walking and much more.

Participants can also challenge themselves and see where they stand in their group leaderboards, as well as get motivated by viewing Dubai's overall achievements and their contribution to it.

In addition, businesses and organisations can engage in some friendly competition with similar-sized entities and monitor their progress throughout the 30 days in comparison to their peers.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment DFRE, said: "Last year we found that the Dubai Fitness Challenge App played a major role in inspiring participants to achieve their fitness goals. This year, we decided to take it a step further and create an app that lives beyond the festival. We have an ambitious - yet very achievable target - of one million participants this year."

His Excellency Saeed Hareb, General Secretary of Dubai Sports Council said: "As a city-wide inclusive event, taking part in the Dubai Fitness Challenge was not limited to Dubai, as we saw participants from all over the UAE accepting the challenge. With the initiative gaining popularity on an international level and engaging participants from across the world, it was important for us to ensure that the app caters to everyone whether you're a fitness aficionado or embarking on a more active lifestyle for the first time.

The Dubai Fitness Challenge is the world's only multi-activity, month-long, city-wide fitness movement.