In the ever-evolving world of social media, where new trends appear as quickly as they fade, recently one such creation ‘viral Dubai chocolate’ bar filled with pistachio paste and kunafa (a traditional Arabic dessert also spelt knafeh) has taken the
dessert world by storm.
This sweet treat ‘Can’t Get Knafeh of It-Hero’ bar was created in June 2024 by FIX Dessert Chocolatier, a brand founded in 2021 by Sarah Hamouda, a 38-year-old British-Egyptian entrepreneur in Dubai.