Idea Cellular to cover 23 towns with 4G services in UP East by next month

LUCKNOW: Idea Cellular, one of the fastest growing telecom operator in India announced the launch of 4G services in UP East starting with the two major towns of Lucknow and Kanpur. Idea's 4G services will cover other two major towns of Varanasi and Allahabad within this month and 23 more towns of UP East by March 2017, said the company.

Idea also unveiled Digital Idea, a suite of digital applications for on-the-move consumers of UP East. As part of the Digital Idea offerings, the company will offer a suite of 3



entertainment apps - Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1 crore customers in the circle.

Speaking at the 4G launch event in the city, Anish Roy, COO-Corporate, Idea Cellular said, "Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 3G/4G platform, and now covers over 50% of India's population."