Rajasthan High Court on Wednesday issued notice to I&B Ministry asking why can't the condom ads be telecast outside the currently affixed hours between 10 PM- 6 AM. The Court also sought a reply on the same.
A division Bench of Rajasthan High Court comprising Chief Justice Pradeep Nandrajog and Justice Dinesh Chandra Somani, has issued notice to Centre on a petition challenging the advisory issued by the Ministry of Information and Broadcasting banning television ads for condoms during prime time hours.
The Petition has been filed by an NGO, Global Alliance for Human Rights, which has been
working for the welfare of HIV ve patients since 2012.
On December 12, The Ministry of Information and Broadcasting had issued a directive asking broadcasters to telecast condom ads only between 10 PM and 6 AM.
The ministry took the decision after the Advertising Standards Council of India (ASCI) has approached the ministry of Information and broadcasting (I&B) for withdrawing condom ads that are telecasted during prime time or 'family viewing time'. The council received several complaints on the kind of content condom brands show in ads, which may not be suitable for kids and teenagers.