Directorate of Tourism, Kashmir decides to register more female tourist guides in UT

In a major initiative to promote gender inclusiveness in Tourism activities in the Union Territory of Jammu and Kashmir, the Directorate of Tourism, Kashmir has decided to register more female tourist guides and impart professional training to them to upscale their skills. 

In the first instance, a batch of 100  females would be chosen who shall be imparted professional training in guiding after registering them with the Department.

According to the Director of Tourism Kashmir, Raja Yaqoob, the idea is to further improve gender parity in the



Tourism Sector and instill a sense of confidence among the female tourists who roughly constitute around fifty percent of the tourist footfall to Kashmir Valley. This, he said, would further improve and professionalize the service delivery system in the Tourism Sector in Kashmir.

 

The Directorate of Tourism Kashmir celebrated National Tourism Day yesterday across various tourist destinations of Pahalgam, Gulmarg, Sonamarg, and Yousmarg with the intent to highlight nature conservation and sustainable Tourism.