DMRC withdraws breast cancer awareness poster asking women to “check your oranges”

Delhi Metro on Thursday said it has withdrawn a poster on breast cancer awareness that asked women “to check your oranges” but the questions remained – does the metaphor obscure the message, does it help women in a cloistered society get comfortable or more awkward by sexualising a body part.

Delhi Metro’s



action came after a day of raging debate on social media and outside it over the poster by YouWeCan Foundation, a non-profit organisation. The campaign timed with breast cancer awareness month in October featured AI-generated women on a bus holding oranges with a caption urging women to ‘check your oranges once a month’ for early detection.