The Election Commission of India (ECI) has directed the Ministry of Information and Broadcasting to promote voter awareness and education activities for the upcoming Lok Sabha Election 2024. It asked the Ministry to direct all Cinema owners to screen the voter awareness film "My Vote My Duty" in theatres across the country before screening and during the interval of each film.
It said voter awareness films with CFC
certification will be provided by ECl in Hindi and English and vernacular languages by the concerned Chief Electoral Officer of the State and Union Territory. The Commission further said, AIR and DD may be asked to produce and air programmes on voter education. It also asked to appoint a nodal officer for hassle-free coordination for rolling out the voter awareness programmes as mentioned above.