G20 delegates to act as brand ambassadors for J-K, says tourism secretary

Srinagar: Delegates attending the G20 event here later this month will act as brand ambassadors for Jammu and Kashmir and its tourism at the global level, boosting local businesses, an official said on Friday.

The third G20 Tourism Working Group Meeting will be held in Srinagar from May 21-23.

Tourism Secretary Syed Abid



Rashid Shah said, "The G20 event is a great opportunity for Jammu and Kashmir and its tourism -- directly and indirectly -- as well for the other connected sectors like handicrafts, handloom, hospitality and trade." The delegates will act as ambassadors of Jammu and Kashmir across the world as a global tourist destination, Shah added.