National Consumer Day 2024: Consumer Affairs Dept to launch Jago Grahak Jago App, Jagriti App & Jagriti Dashboard

The Department of Consumer Affairs will launch Jago Grahak Jago App, Jagriti App, and Jagriti Dashboard on the occasion of National Consumer Day today. These apps aim to enhance the capability of the Central Consumer Protection Authority (CCPA) in taking suo moto action against dark patterns.

The Jago Grahak Jago App aims to provide essential e-commerce information about all Universal Resource Links (URLs)



during a consumer’s online activities, alerting them if any URL may be unsafe and requires caution.

The Jagriti App will allow users to report URLs where they suspect the presence of one or more dark patterns declared illegal. The reports will be registered as complaints to the Central Consumer Protection Authority for possible redressal and subsequent action.