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National Cooperative Consumers' Federation of India (NCCF) will kick start on Friday (July 14) the sale of tomatoes via mobile vans in Delhi-NCR at a discounted rate of Rs 90/kg to provide relief to the consumers, top government officials said today (July 13).

In Noida, tomatoes will be sold at the NCCF office at Rajnigandha Chowk and also through mobile vans in Greater Noida and other locations, they said. NCCF will start the sale in other cities such as Lucknow, Kanpur and Jaipur during the weekend, they added.

Cooperative NCCF and NAFED have received a mandate from the central government to sell tomatoes as there has been a sharp rise in the retail prices of the key kitchen staple up to Rs 224 per kg in several parts of the country.

Speaking with



media, Consumer Affairs Secretary Rohit Kumar Singh said, "NCCF will start selling tomatoes at a discounted rate of Rs 90/kg from tomorrow. A good quantity of supplies has been procured from the producing centres.

The Centre is subsidising tomatoes by more than 30 per cent from the prevailing market rates to provide relief to the consumers, he said.

Elaborating on the retail operation, NCCF Managing Director Anice Joseph Chandra said, "We have fixed the price at Rs 90 per kg, while the procurement rate is Rs 120-130 per kg. The losses will be absorbed by the central government.

In Delhi, NCCF will start the sale on Friday (July 14) morning at 11:00 am in all 11 districts through 30 mobile vans. About 17,000 kg of tomatoes will be sold on the first day, she said.
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