No proposal to ban junk food advertisements on television, says Govt

The government today said there is no proposal at present to ban advertisements of junk food on television, while nine major food business operators have decided not to advertise products with high fat on children's channels.

Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore told the Lok Sabha during Question Hour that bodies like the Food and



Beverage Alliance of India (FBIA) have already decided to voluntarily restrict food and beverage advertisements concerning children.

On whether the government proposes to impose a ban on telecast of junk food and cold/soft drinks advertisements on television, Information and Broadcasting Minister Smriti Irani said in a written reply that "presently there is no such proposal".