Union Minister Hardeep S Puri launches mega campaign ‘Meri LiFE, Mera Swachh Shehar’

New Delhi: Minister for Housing and Urban Affairs Hardeep S Puri launched his Ministry's mega campaign ‘Meri LiFE, Mera Swachh Shehar’, in New Delhi yesterday. This campaign aims to champion, Reduce, Reuse, and Recycle (RRR) concept of waste management.  

Under this nationwide campaign, RRR Centres or one-stop collection centres will be set up where citizens can give their used clothes, shoes, old books, toys and plastic to be reused or recycled.

This three-week campaign will strengthen citizens' resolve under SBM-U 2.0 - to reduce, reuse and recycle - and will also champion Mission LiFE’s objective of taking collective action for the protection and conservation of the environment by adopting sustainable daily



habits.

The RRR Centres are scheduled to be launched nationwide on the 20th of this month and will serve as a one-stop solution for citizens, institutions, and commercial enterprises to deposit unused or used plastic items, clothes, shoes, footwear, books, and toys.

After collection, these items will be given to different stakeholders to be refurbished for reuse or would be made into new products, thus truly taking forward the Government’s vision of a circular economy. 

The Meri LiFE, Mera Swachh Shehar will culminate on the 5th of next month with the Pledge for LiFE, which will be undertaken by everyone on the occasion of World Environment Day as well as large-scale cleanliness drives across all cities.