Online food aggregator Zomato’s Co-founder and CEO Deepinder Goyal on Friday launched a new feature to help customers make healthier choices.
To begin with, the company has started suggesting ‘roti’ as an alternative to ‘naan’.
Goyal said the company has seen a seven per cent “attach rate” for these
suggestions, and “we have received overwhelmingly positive feedback for this feature”.
“We are soon planning to scale this to other dishes and categories as well. For example, if you are craving a dessert, we might show you lower calorie desserts as options when you add the former to your cart,” Goyal posted on X social media platform.