Zomato launches ‘pure veg mode’ with dedicated vegetarian fleet

Zomato Co-founder and CEO Deepinder Goyal on Tuesday announced a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on his platform for customers with 100 per cent vegetarian dietary preference.

He said the ‘Pure Veg Mode’ or the fleet doesn’t “serve or alienate any religion or political preference”.

The ‘Pure Veg Mode’



will consist of a curation of restaurants that serve only vegetarian food and exclude all restaurants that serve non-vegetarian items.

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve got from them is that they are very particular about how their food is cooked and handled,” Goyal posted in a thread on X.